Hey, I'm Vishal Gupta.

Here's my story:

Back in 2016, at Bengaluru (the startup capital of India), I built my first business, a consumer electronics company. The idea was to design & introduce innovative electronic products. May be because I wanted to be a 'Steve Jobs'(LOL!). For manufacturing, we tied up with a local manufacturing firm.

After an intense 6 months of R&D, we came up with a prototype of our first product (it was a speaker with an ability to remix sound effects). The manufacturing too went on smoothly & we had our first batch of 300 speakers ready.

Now what?

With no marketing plan in place, we decided to randomly target the local wholesalers & distributors. I spent around 5 days going from shop-to-shop at the busy SP Road (one of Asia's largest electronics hubs).  Turned out that nobody wanted our product. Except a small wholesaler who ordered around 10 units & never entertained us again.

Our funds started to dry up. I had to pay office rent & salaries to my employees. With no sales in the hindsight, I decided to vacate the office space & fire almost all employees.

The last pic of my office before I vacated it.

As you can guess, I finally had to shut down my dream startup. On financial front, I had lost more than $ 30,000.

What a colossal failure!

My friends & family members advised me to take a 9-to-5 job, But, I was clear on what I wanted in my life – freedom.

The challenge was to figure out what went wrong & startup from scratch with almost nothing. Yes, I had lost all my savings.

As I delved more into my failure, I came to realize that it wasn't our product at fault. I failed primarily because I didn't know how to sell my products & manage an organization. When it comes to success or failure of a business, there're so many variables involved. It's never only about your product or team.

To improve my skills, I read more than 100 business books & interviewed many successful business persons.

By the end of 2017, with all my new-gained knowledge & wisdom, I decided to startup again. In a new niche (I can't reveal this, sorry).

Fast forward 2o20, my business is on growth trajectory with around $ 25,000 sales a month. I manage a team of 8 promising professionals. Yes, it's been a dream run.

The figures are in INR (Indian Rupees)

So, what changed?. How did I manage to pull off?

Following are core lessons I learned & implemented in my new business:

  • Funding will never be a problem once you understand how to plough your profit back into your business & compound the same.
  • Don't fall in love with your products. Instead, love your customers.
  • You gotta learn how to sell. There's no other way out.
  • Keep a tight control over your funds. Spend only where it's absolutely necessary.
  • Hire someone who can get your job done, not someone who has a degree & some superficial knowledge.
  • Do 4 business rituals everyday = marketing, sales, collection & gathering customer feedback.
  • Build a recurring customer base who're going to buy from you again, again & again.
  • Have patience & don't give up.
  • Scale everyday. New products, markets, hiring, customers is all what you should be obsessed about. Never be satisfied.

I wish I knew the aforesaid tips before I started out. There wasn't a single resource on the internet that shared practical & actionable business knowledge.

"Be the change you want to see in the world" - Mahatma Gandhi

I started Bizain in 2018 with the sole objective of helping entrepreneurs & small business owners like me. The internet today is filled with business advice & tips that don’t make much of a practical sense.

I wanted to change that. As an entrepreneur running multiple businesses, I understand that business articles need to be SUPER-HELPFUL & PRACTICAL.

So, that’s how the idea of Bizain (Business{Biz} + Gain) was born.

The essence of the idea was to help business enthusiasts with starting, running & growing a profitable business. Within a short period of the launch, Bizain has earned thousands of fans from across the globe. I love interacting with entrepreneurs & solving their problems. That’s what makes me happy & motivates me to contribute more.

While growing up as a child, I was always surrounded by entrepreneurs (since most of my relatives were into business). Those experiences perhaps ignited the entrepreneurial passion in me. I always wanted to be one like them.

It’s time to give back all that I have learned over the years.  Bizain exactly helps me do that.

Some interesting & random facts about me:

  1. I’m a qualified Chartered Accountant
  2. My friends call me a “book-worm” (LOL!)
  3. I love Biriyani
  4. I had a short job stint (1 Year) before starting up
  5. I’m an introvert
  6. My first startup failed (miserably)
  7. I’m 5’7″ & 65 Kgs
  8. I spend a lot of time on YouTube
  9. I miss Orkut (Good old memories!)
  10. I’m single
  11. I’m 30 years
  12. I don’t drink or smoke
  13. I love watching cricket
  14. I got a rank in my college (Ravenshaw University)
  15. I sleep a lot (usually wake up at 6:30 AM)
  16. The first time I went on a public stage (in school), I literally froze.
  17. I start my day with a cup of tea

Here’s my Twitter & Quora. Though I’m not kind of much active there. For prompt replies, send me a message at vishal@bizain.com

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