How To Find High Demand Low Competition Products On Amazon

It’s stiff competition on Amazon. Whatever product you think of has already been taken or has got 100s of sellers. So, how do you find those lucrative high demand low competition products on Amazon?.

You aren’t alone. Most Amazon sellers (especially the new ones) struggle to find profitable product opportunities.

When I first started selling on Amazon, I was like “How the heck is a newbie gonna make big here?. There’s so much competition..“. But, I was wrong!

There’re a million of product opportunities out there only if you know how to unearth them.

Following the tips & strategies listed in this post, you can win at uncovering the best products with high demand, low competition & tremendous margin potential.

Ideally, you should be selling products that have:

  • High demand
  • Low competition
  • Strong profit margin
  • High ticket size (selling price per unit)
  • No seasonality impact
  • High frequency (frequently replenished by consumers)

So, are you ready to change your online business with astronomical profit figures?. Let’s go then!


1. Check Out On AliExpress For Successful Products

AliExpress is a global e-commerce platform based in China. As a matter of fact, most Amazon US products are sourced from China using AliExpress (or it’s counterpart Alibaba).

Therefore, if you find a product successful on AliExpress, there’re high chances that the same will also be in demand on Amazon.

How do you find the high demand products on AliExpress?. The process is easy.

Simply, go to AliExpress best collections page.

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Thereafter, go to relevant category of your interest. After the category page shows up, click on “Sort by ORDERS”.

That’ll sort the product listings in the descending order of most ordered products to least.

Look at the following example: (For mobile case category)

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Doing the aforesaid exercise will help you generate a list of high demand products.

But demand isn’t enough. We want low competition as well. Isn’t it?

Once you’ve shortlisted products, move on to analyze competition on Amazon marketplace.

Start by typing name of the shortlisted products in Amazon search.

How many exact results do you find?. Many?. Then the product is competitive.

If there aren’t many exact results then the product enjoys low competition! Jackpot?

Continuing with the aforesaid example, try searching for “Lovebay diamond texture case for iphone 8”

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You’ll find out that only 4 sellers are dealing with this product. That’s an awesome opportunity.

With this manual strategy, you can easily find out the best selling products with low competition on Amazon.

With AliExpress, you need to follow these best practices:

  • Check out the product reviews
  • Filter out the new & unreliable sellers
  • Check out new & innovative items
  • Check out the trending section as well

If used properly, AliExpress data can be your best product research tool.

2. Use An Amazon Niche Product Finder Tool Like Jungle Scout

JungleScout is an Amazon product research tool that helps to find out high demand low competition products in a matter of few seconds.

It’s a top amazon research tool used by thousands of sellers across the globe.

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Using JungleScout, you can do the following:

  • Find product ideas
  • Track your competitors
  • Create a product database & analyze the same by sorting & filtering
  • Study Amazon keywords customers are using to search for products

Best of all, this JungleScout supports a chrome extension. Using that, you can analyze an existing Amazon product just by clicking a button on the top of your chrome browser.

Tools like JungleScout reduce the hassle of manually finding great products to sell. Click, click & you’ve got your ideal product!

Right now they support sellers from USA, Canada, Mexico, UK, Spain, India, France, Italy & Germany.

How do you use such a fantastic tool?. Let me explain.

Product Database

Using the product database, you can filter products by:

  • Demand
  • Price
  • Estimated sales
  • Rating
  • Number of sellers (Hmm..competition)
  • Seasonality & more

This is magical.

Not only you get the complete Amazon catalogue but also advanced filtering options.

Using these filters, you can drill down to the most profitable & least competitive products. Sweet spot!

As a seller, you wouldn’t ask for anything more. Would you?

Product Tracker

The product tracker helps you to track real-time data of a product seamlessly.

It also helps you to do competitor research. What can be tracked?. The following:

  • Inventory left
  • Marketing moves by sellers (like promotion, price reduction etc.)
  • Real-time sales etc.

The product tracker also provides break up of all product data over a period of time.

These real-time data are important to track the trending or latest products.

While the product database gives you the historical data, product tracker is focused on providing real-time information.

Niche Finder

This is an insanely powerful feature of JungleScout.

Using the niche finder, you can diversify your product offerings by identifying new untouched niche markets. The niche finder shows the:

  • Demand score
  • Competition score
  • Opportunity score
  • Seller metrics
  • Listing quality score for any niche or keyword

If you’re a new online seller, then niche finder can be your gold mine. And, as an experienced seller, niche finder is the best tool to find new profitable niches in your category.

Keyword Scout

Using keyword scout, you can accurately know the search volume of each keyword.

This can be powerful when you want to know if a particular keyword is popular among Amazon customers.

If the keyword is popular then there’s high chance that the related products would also be popular or in high demand.

Here’s a video that explains holistically how to use JungleScout to find the best products.

Click here to check the current price of JungleScout.

Google trends help you to discover the trending keywords or topics region-wise.

Since, Google trends is based on data from the world’s largest search engine (Google) therefore it’s reliable to say the least.

It can be used to explore if a particular product is trending or not. Needless to say, if a product is trending, then it’s in demand.

Example: If you search for “canvas shoes”, you’ll get a graph showing the trending pattern over the last 12 months. Of course, you can change to the country of your choice.

A score of 100 means that the product is in peak demand. Similarly, a score of 0 means the product is not having any demand.

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Once you’ve found a list of products that are trending, move on to analyze the competition.

Again, the best way to do that(manually) is to go to Amazon & search for the exact product. Don’t find enough of products or sellers?.

That means low competition. Voila!

4. Browse Amazon Best Sellers

Amazon best sellers is a list (published by Amazon) that shows best selling products category-wise.

What more do you need?. Amazon itself is providing you with a list of it’s best sellers. That’s a powerful data for sellers to dig & know what’s doing well.

Here is the screenshot of the best seller page:

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Apart from the best sellers, you can also find the following list of products:

  • New releases
  • Movers & shakers (Products with maximum increase in sales rank)
  • Most wished for (Great list to study the demand-supply gap)
  • Gift ideas

Please look carefully at the “Most wished for” list. Why’s that the customers have wished for a product but eventually didn’t buy?. Was it because the product weren’t up to the mark?. Was the price high?.

The answers to these questions can help you to come up with a ton of product ideas.

Pro Tip: Also, try skimming through the customer reviews of these best sellers. May be you’d get ideas about the product faults & related opportunities.

Once done listing down the best sellers, check their competitiveness by searching for the same.

5. Look At What’s Buzzing On BuzzSumo

BuzzSumo is a platform that lets you know the most shared content on the internet keyword-wise.

Example: If you search for “canvas shoes” on BuzzSumo, you’ll be served with a list of most shared products on the internet.

That’s an easy way to know if a product is popular among masses. The more the shares, the more popular the product is. And, do I need to say that more popularity means more demand?.

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Once you’ve ascertained the demand of the product, check it’s competitiveness by checking manually on Amazon.

6. Find Out The Most Shared Products On Pinterest

Pinterest is a visual search engine-cum-social media platform. The users “pin” interesting products as & when they discover the same. These “pins” further get pinned by many more users (if they like the product).

The more the “pins”, the more popular the product. Also, Pinterest algorithm works in a way that if an user searches for a term then the most pinned products appear on the top of the search results.

So, how does one proceed to discover the most popular products on Pinterest?. Simple, treat the platform like a search engine.

Type the keyword in the search box & look at the first few results. They’re the most popular ones. Also, carefully note down the number of pins against each result (click on the result & look at the bottom part).

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Once you’ve known the popularity of the product, switch to Amazon marketplace to test the competitive score.

You can use the amazon native search to come up with awesome product ideas.

If you’re aware then Amazon has an “auto-complete” feature in it’s search box.

As & when a user types a keyword in the search box, Amazon automatically suggests a list of long-tail keywords that are popular among users.

Use these long-tail keywords to perform an actual search & see if there’re products corresponding to those keywords.

If you don’t find any corresponding product(s), then that means that there’s an opportunity or low competition.

Here is a screenshot of the Amazon’s auto-complete feature:

A word of caution here (WARNING!). Please don’t use this strategy in isolation. Many a time, even if there is a corresponding product in the database, Amazon won’t show that in the search results due to a variety of reasons (like a product from a new seller)

8. Follow Big Brands On Instagram

Who isn’t aware of Instagram?. Does it even need an introduction?. No.

Instagram is huge now. Most brand marketers are finding ways to leverage the platform to the maximum.

By following big brands on Instagram, you get exposed to the latest offerings, trends & products.

The idea here is simple. Catch those trends, source the products & profit on Amazon.

Example: If you’re in the shoe business, then follow Reebok & Nike brands.

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These aforesaid brands will regularly be posting about their latest launches & product offerings. Be the first one to deal with those products on Amazon.

Naturally, since those will be new offerings, there won’t be any competition for the same.

9. Talk To Suppliers Using SaleHoo

Want a simple & straight way to find out the high demand low competition products?. Try SaleHoo.

SaleHoo is one of the world’s largest wholesale supplier directories that also helps you to come up with product ideas.

Using SaleHoo, you can filter & target verified suppliers (of any country) & talk to them straight.

Suppliers are a great source of product information. They can provide you with accurate data on the high demand low competition products.

Additionally, SaleHoo also has got a research lab(just like JungleScout) that helps you to instantly find out profitable products.

SaleHoo is also suited well for drop shippers. You can filter “only drop shippers” from the supplier database.

Following is a video that demonstrates how SaleHoo works:

Click here to take a product tour of SaleHoo.


Product research is a time-consuming process. I agree to that completely. And, to make the matter worse, it isn’t easy.

But, with the aforesaid ideas, you’ve got to know what & how to find high demand low competition products. The path is clear. Now, all you need to do is to implement those ideas. Yes, implementation is important.

Start with one strategy at a time & then move to the other. Look at what works the best for you. Repeat the successful strategy with more products.

I’m sure that after implementing the aforesaid strategies, you’ll become a better seller with more sales & high profit margins.

More sales. More profit. More cash.


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