Ecommerce marketing is like attracting customers to a shop which is in a desert.
Yes, it’s difficult. But, with a solid plan, you can get a plethora of traffic/sales for your store.
In this post, I’m going to talk about how you can promote your Ecommerce store or website using Twitter.
Twitter, with 330 million active users per month, is one of the mammoth social media platforms of our time.
If used strategically, it has the capability to drive quality traffic to your store.
So, let’s dive in:
1. Tweak Your Profile
Make sure the following:
- Name of your store as username.
- Tell about your store (in brief) in the profile description.
- Hashtag your tagline or target keyword to make your store easily discoverable. Example: #fashion in case your store deals with fashion products.
- Further, you may mention (@yourhandle) yourself in the profile section as well. This will add the much-needed authenticity element to your profile.
- Add an emoji or two to catch eyeballs.
- The cover photo should visually endorse the profile description. The idea is to quickly inform the profile visitors about the purpose & vision of your store.
- You may try adding the tagline, vision statement or goal of your store.
- You can use a tool like Canva to make such cover photos like a pro.
2. Plan & Execute a Solid Content Strategy
Believe me, nothing works until unless you tweet good content. By good content, I mean a variety of interesting tweets related to your industry.
Look at the below info-graphics to get an idea of what I am talking about.
In Ecommerce industry, the following content types tend to work the most:
- Product videos [Try a tool like Powtoon]
- Flashy images related to your products
- Contest or giveaways
- Customers’ reviews
To keep your store at top of the minds of your followers, don’t forget to post regularly & frequently.
3. Find Your Niche Hashtags, Competitors & Influencers
I recommend using RiteTag to find trending & popular hashtags related to your industry. Note them down in a spreadsheet. I’ll be talking about their uses in the next step.
Now, search for competitors’ profiles by using the twitter built-in search functionality. Note them down. I’ll be talking about their uses in step no. 5.
Similarly, you can search for influencers by using third party tool like BuzzSumo or by simply googling.
Take a note of their twitter handles. In the following step, we are going to talk about how to make the best use of them.
4. Master the Art of Hashtags & Mentions
No matter what content you share or post, use hashtags & mentions tactfully. Trust me, this simple strategy can open the success door for your Ecommerce store.
How this works:
- Use 2 relevant & targeted hashtags (found in the previous step) in each & every post of yours.
- A hashtag is a great way to help Twitter users discover your content.
- Use no more than 2 hashtags because as per some studies, engagement levels tend to drop if you use more than that.
- Mention influencers in relevant posts
If influencers see your post & like/retweet it, your post would instantly reach their followers. Isn’t that called a jackpot?
5. Engage, Engage & Engage
This is the holy grail of Ecommerce marketing.
You need to thoughtfully follow, comment, retweet & like (favorite) your target audiences’ posts.
Go to Twitter search box & type in your competitor’s name or handle > Enter profile > Click on ‘followers’ > Start following some interesting accounts.
This tactic may result in some of the followers following you back (if they like your profile or product offerings). It’s like poaching your competitor’s loyal followers!
WARNING: Do not try to mass-follow (this will result in suspension of your account)
Go to Twitter search box & type in your target hashtag > Click on latest > Find some interesting posts > Like (Favorite), Retweet or Comment
This tactic may result in post owners going to profile, checking your posts & liking/retweeting/commenting back (exposure to their followers).
The aforesaid warning applies here as well.
6. Study Reports
To track links clicks to your Ecommerce websites:
Click on profile icon on top right corner > Go to Analytics > Tweets > View the link clicks metrics
To track conversions(sales) generated from twitter traffic:
Click on profile icon on top right corner > Go to Analytics > More > Conversion tracking (Install the conversion tag in your website if not done)
Some bonus tips: –
- When commenting on a post, add value & try to project yourself as an expert in your industry (Customers love & trust experts!).
- Reply to ALL customers’ queries promptly & with as many details as possible.
- Never hesitate to request customers to spread good words about your store on Twitter. A simple email campaign would work.
- Include your twitter profile link at order checkout & thank you pages.
- Your profile & content should be refreshingly different. Don’t be a ‘yet another’ Ecommerce store. Catch those eyeballs on Twitter!
What do you think of the aforesaid twitter strategies for ecommerce marketing? Comment below.